Ambev mostra benefícios das garrafas retornáveis para o Meio Ambiente e para o bolso dos brasileiros

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A Ambev criou uma nova campanha que visa a proteção do meio ambiente e também a economia para o bolso dos consumidores.

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O novo vídeo mostra o jornalista e apresentador Evaristo Costa explicando os benefícios das novas garrafas de cerveja retornáveis, comercializadas pela Ambev.

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Os benefícios para o meio ambiente são claros, pois inúmeras garrafas deixarão de ir para o lixo e consequentemente, poluírem o meio ambiente.

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Há ainda a questão econômica para o consumidor, já que ele paga apenas pelo líquido, economizando até 10% do valor, em comparação ao modelo em que não precisa devolver a garrafa.

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Por trás da iniciativa, a marca busca ampliar a circularidade das suas embalagens para tornar a produção mais sustentável ambientalmente.

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Para a ação com o Evaristo Costa, optou-se pelos tamanhos 300ml e 1 litro por serem os mais econômicos e indicados para consumo em casa.

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Segundo a Ambev, o reaproveitamento de garrafas entre o comércio e a distribuidora já é uma prática consistente há alguns anos.

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Com esta nova campanha, ela busca o incentivo dessa mesma metodologia entre os consumidores finais e o bar.

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Muitas pessoas acabam deixando as garrafas em casa, não se preocupando em devolve-las.

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Confira a matéria COMPLETA NO SITE

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