Windey Energy in Brazil: How the Chinese Giant is Redefining the Renewable Energy and Green Hydrogen Market in the Northeast

The Brazilian renewable energy market has gained a significant new player with the arrival of Windey Energy. As China’s oldest wind turbine manufacturer, with 40 years of expertise, Windey recently opened its first Brazilian office in Salvador, Bahia, marking a strategic entry into the Latin American market.

Why Brazil?

Windey’s arrival comes at a crucial time. Brazil now ranks 5th globally in installed wind capacity, reaching over 33 GW and more than 1,100 wind farms—an impressive leap from less than 1 GW just a decade ago. The Northeast region stands out due to its exceptional wind resources, stable regulatory environment, and growing infrastructure, making it a global hotspot for wind energy investment.

Windey’s Technical Profile and Global Reach

Founded in 2001 in Hangzhou, Windey has built a solid reputation for innovation and high-quality engineering. With over 40 GW of installed capacity worldwide, Windey has a strong international presence, including large-scale projects like the 150 MW Osakarovka wind farm in Central Asia. The company focuses not only on manufacturing advanced wind turbines—such as its state-of-the-art 9.1 MW models—but also on integrated renewable solutions, including energy storage systems.

Strategic Entry and Partnerships

Windey chose Salvador, Bahia, for its logistical advantages, qualified workforce, and access to regional markets. A key part of its strategy is partnering with SENAI Cimatec, a leader in technological education and research. Together, they are establishing a research and development center aimed at adapting Windey’s technology to Brazil’s unique climate and energy needs, while fostering innovation in areas like energy storage and green hydrogen.

Green Hydrogen: Brazil’s Next Big Opportunity

Brazil is poised to become a global leader in green hydrogen production, thanks to its vast renewable energy resources and favorable conditions. Bahia alone could produce up to 84 million tons of green hydrogen annually. SENAI Cimatec is pioneering research in this area, with pilot plants and specialized courses designed to develop a skilled workforce for this emerging sector.

Economic and Social Impact

Windey’s investment promises to generate skilled jobs, boost local suppliers, and foster technology transfer. By collaborating with educational institutions, Windey supports workforce development, enhancing the region’s ability to innovate and compete globally. The growth of a local supply chain further strengthens the Brazilian wind sector and reduces dependence on imports.

Regulatory Environment and Public Policy

Brazil has a mature and stable regulatory framework for renewable energy, providing long-term security for investors. The government is also developing policies for green hydrogen, including partnerships with China, and promoting energy storage projects to improve grid stability—areas where Windey brings extensive experience.

Challenges and Opportunities

Windey faces challenges such as adapting its technology to Brazil’s tropical conditions and competing with established global players. However, its integrated approach—combining wind, storage, and hydrogen—offers a competitive edge. Brazil’s untapped wind and hydrogen potential, especially in the Northeast and offshore, presents significant opportunities for growth and expansion into other Latin American markets.

Global Trends and Future Perspectives

Windey’s strategy in Brazil aligns with global trends: integrated solutions, technology transfer, and a focus on sustainable, low-carbon energy. As the world accelerates the energy transition, Brazil’s growing renewable sector—supported by innovative companies like Windey—could position the country as a leader in clean energy for Latin America and beyond.