Harley-Davidson unveils compact LiveWire electric motorcycles: 160 km range, 125cc-equivalent motor, and removable batteries

Harley-Davidson bets on compact bikes for new audiences

Harley-Davidson has never been a brand to shy away from challenges or settle for the ordinary. Famous for its robust, loud, personality-filled bikes, the company is now fully embracing the future: it has just revealed two prototypes of electric motorcycles under the LiveWire line, with a totally new proposal focused on practicality, sustainability, and affordable pricing. Until recently, the brand was investing in high-performance, expensive electric models, but now the goal is to democratize access to the Harley universe—even for those who never imagined riding a “mini Harley” through the city or countryside.

The new models were unveiled at the Harley-Davidson Homecoming festival in Milwaukee, an event that brought together fans from all over the world. This strategy is not just about technology: it also responds to the growing market for light electric vehicles and the demand from many consumers for practical, economical options suited to both city commuting and weekend fun.

What makes the new LiveWire bikes so different?

The main innovation lies in the size, weight, and intended use. The new electric motorcycles arrive to compete with 125cc mini bikes, offering a complete package for those seeking smart mobility without giving up the brand’s iconic design. Instead of the traditional massive cruisers, the focus here is on lightness and agility: weighing about 113 kg, with a low seat height (around 76 cm), these models are set to appeal both to beginners and to experienced riders who want something simpler for everyday use.

The electric motor provides a smooth and quiet riding experience, but without sacrificing performance: top speed reaches 85 km/h, more than enough for urban routes and even some short highways. The real highlight is the range: up to 160 km on a single charge, higher than many conventional electric scooters. This is made possible by a technology that uses two removable batteries, which can be swapped or charged easily at home or work.

Two versions, two styles: urban and trail

Harley-Davidson knows that the electric market is diverse and people want more than the usual options. That’s why the two prototypes have different personalities. The urban model features lower-profile tires and a modern look, designed for daily city traffic, bike lanes, and asphalt. The trail version, on the other hand, has taller suspension, knobby tires, and reinforced details, ready for off-road adventures, small trails, camping, and rural explorations. Both share the same structural base: a steel trellis frame, 12-inch wheels, and a suspension setup designed to handle rough terrain comfortably.

Another important aspect is practicality: both bikes come with electronic throttle, digital dashboard, and connectivity systems that promise integration with the brand’s apps. The motor, installed as a stressed member (part of the frame), helps reduce weight and increase stability, creating an intuitive riding experience—even for those who have never owned a motorcycle.

Technology and range: what to expect from the battery and charging

The stated range of up to 160 km refers to mixed use, combining city rides and light highways. The removable battery technology is a key differentiator, allowing quick swaps for a charged battery or easy charging at home—eliminating the main “Achilles’ heel” of compact electric vehicles. Full charging should take a few hours, depending on the outlet type, but the possibility of using spare batteries is a strong appeal for delivery riders and users who don’t want to depend on public stations.

It’s also worth noting that the battery uses next-generation cells, developed to deliver high energy density without compromising lifespan. Harley-Davidson is also working on remote monitoring systems, software updates, and anti-theft security features connected to its proprietary app.

Strategic positioning: why is Harley investing in these motorcycles?

The global market for electric motorcycles is booming, especially among young people and city dwellers. While rivals like Honda and Yamaha are advancing with electric scooters and mini bikes for the Asian and European markets, Harley-Davidson is betting on a niche segment that is gradually gaining strength in the West: lightweight, fun bikes with a custom mini-motorcycle look and performance suitable for short commutes.

This strategy meets several demands at once: it attracts beginners, appeals to consumers looking for savings and sustainability, and serves as a “gateway” for a new generation of Harley fans. With prices expected to be below $10,000 (about R$55,000 in direct conversion, before taxes), LiveWire shows that it’s willing to compete directly with entry-level brands while maintaining Harley-Davidson’s status.

Additionally, the brand wants to listen to its audience: it has opened channels for suggestions about accessories, colors, features, and even software tweaks, turning the launch into a kind of “collective co-creation” between company and community.

Comparison with other bikes in the segment

Although this approach is new for Harley, the concept of a small electric motorcycle isn’t. Models like the Honda Grom, CFMoto Papio, and other scooters already offer engines close to 125cc, but few deliver as much range or the practicality of removable batteries. The LiveWire models promise to be more robust, offer premium finishes, and greater connectivity, inheriting part of the prestige of the parent brand.

A clear differentiator is the design: even though they are small, the new Harleys carry details that reference the classic DNA—muscular lines, distinctive headlights, and exclusive paintwork. This should make a difference for those seeking something more stylish than conventional scooters.

Who should be interested in the new LiveWire?

The target audience for these bikes is wide and diverse. Urban youth, professionals who use motorcycles for work, people wanting to experience the Harley-Davidson world without spending a fortune, and even experienced riders looking for a lightweight and practical second bike. It’s also an excellent option for those seeking sustainable transport, avoiding fuel costs and the maintenance of combustion models.

Another potential audience is delivery companies and fleet managers, who can benefit from the advantages of quick charging and battery durability. The LiveWire’s practicality could also appeal to riding schools and social mobility projects.

When will it hit the market? Price and outlook

For now, the two bikes presented are prototypes, but they’re already quite close to production models. The official launch is expected later in 2025, probably at the EICMA, the world’s largest motorcycle show. Prices should be very competitive, coming in below current LiveWire models and attracting both newcomers to the Harley brand and longtime enthusiasts.

If the promise of competitive pricing and a good selection of accessories is kept, Harley-Davidson may finally become relevant in the popular electric motorcycle segment—not just as a luxury icon.

Challenges and opportunities

Despite the optimism, entering the compact electric motorcycle market isn’t without risks. Acceptance among the brand’s traditional audience is still uncertain, as is dealer adaptation to the new technology. Another issue is charging infrastructure: while removable batteries minimize this problem, smaller cities may take longer to adapt.

On the other hand, pioneering this segment could establish the brand as a reference in the new electric era, opening doors to partnerships, new business, and expansion in emerging markets.

A Harley for the future (and for everyone)

The launch of the compact LiveWire electric motorcycles marks a new chapter for Harley-Davidson—bold, democratic, and in tune with global mobility trends. By betting on realistic range, attractive design, removable batteries, and affordable prices, the brand shows it is ready to conquer new audiences and keep its legacy alive for many generations. Now we just have to follow the next steps and see how these small but mighty bikes will transform the two-wheel scene, both in cities and beyond.